MDOC is a different kind of innovation program. Rather than asking startups to pitch ideas, we assemble real operational challenges identified by local medical device manufacturers and suppliers through Problem Discovery sessions.Experts in Residence, known as EIRs, help refine challenge statements, review applications, and identify the most promising solutions. These industry veterans bring deep experience in operations, manufacturing, quality, and supply chain. This process ensures startups are evaluated not only on their technology, but on their ability to solve meaningful business challenges. Manufacturers gain access to a curated pipeline of innovative solutions, while startups receive valuable industry insight, feedback, and direct engagement with potential partners and customers.